Car Rental Companies Madeira 2025
Compare 15+ local and international car rental companies with real deposit requirements, 2025 pricing, and honest reviews. Find the perfect company for your budget and vehicle needs.
Important 2025 Updates: Deposit Requirements Changed
⚠️ High Deposit Companies:
- • Most companies now require €1,000-€1,500 deposits
- • International chains: €1,200-€2,300 typical
- • Credit card mandatory for most
✅ Lower Deposit Options:
- • Sixt: Only €300 deposit (best deal)
- • Local companies: Some accept debit/cash
- • Advance booking: Prices double under 1 week
Madeira Rent Car
Service Highlights
Madeira Rent Car offers a large, all-inclusive fleet with unlimited kilometers and full insurance. Known for convenience and efficient airport pick-up, they provide 24/7 roadside assistance and flexible delivery options. Read more
Locations
- Funchal Airport
- Hotel Delivery
- City Center
Fleet Options
- Fleet of 2,000+ cars
- All-inclusive pricing
- Full insurance
Special Offers
- No hidden fees
- Efficient airport pick-up
- Doorstep delivery
Madpoint
Service Highlights
Madpoint is praised for excellent communication and a diverse fleet, including hybrids, automatics, and 7-seaters. No credit card is required, and they offer flexible, customer-focused service with top reviews. Read more
Locations
- Funchal Airport
- Hotel Delivery
- Funchal Office
Fleet Options
- Hybrid & premium vehicles
- 7-seaters
- No credit card required
Special Offers
- No credit card hold
- Debit/cash accepted
- Highly rated service
Autorentacar
Service Highlights
Autorentacar is known for its no-credit-card policy, unlimited mileage, and personalized service. Customers praise the friendly staff and local driving tips. Read more
Locations
- Funchal Airport
- Funchal City Center
- Ship Port
- Other (by request)
Fleet Options
- Manual & automatic
- No credit card required
- Unlimited mileage
Special Offers
- €30/day for Fiat Panda
- No deposit
- Local driving tips
Madeira Car Booking
Service Highlights
Madeira Car Booking offers a transparent, no-deposit rental with full insurance and flexible delivery. Ideal for budget-conscious travelers and those seeking automatics. Read more
Locations
- Funchal
- Câmara de Lobos
- Caniço
- Airport
- Anywhere on Madeira
Fleet Options
- Groups A-G
- Automatics
- No deposit
Special Offers
- Free delivery in Funchal/Caniço
- No hidden fees
- Special long-term rates
Automatic Rental Cars
Service Highlights
Automatic Rental Cars specializes in hybrid and automatic vehicles, ideal for Madeira’s hills. No deposit or credit card hold required. Highly rated for friendly, flexible service. Read more
Locations
- Funchal Airport
- Hotel Delivery
Fleet Options
- Hybrid & automatic
- No deposit
- Latest tech & safety
Special Offers
- Discount codes on Instagram
- No credit card hold
- Family & group friendly
SIXT
Service Highlights
SIXT offers a premium fleet of vehicles with excellent service. Their Madeira locations provide convenient pickup options at both the airport and in Funchal city center. Read more
Locations
- Funchal Airport
- Funchal City Center
Fleet Options
- Wide vehicle selection
- 24/7 pickup
- Online check-in
Special Offers
- 10% off weekly rentals
- Free additional driver
Europcar
Service Highlights
Europcar provides reliable service with a good selection of vehicles suitable for Madeira's terrain. With multiple locations across the island, they offer convenient pickup and dropoff options. Read more
Locations
- Funchal Airport
- Funchal City Center
- Caniço
Fleet Options
- Flexible cancellation
- Loyalty program
- Digital key service
Special Offers
- 15% off for online bookings
- Weekend specials
Avis
Service Highlights
Avis is known for their professional service and well-maintained fleet. Their Madeira operations offer a good selection of vehicles from economy to premium options. Read more
Locations
- Funchal Airport
- Funchal City Center
Fleet Options
- Avis Preferred program
- Mobile app
- Express return
Special Offers
- Up to 25% off for Avis Preferred members
- SUV upgrades
Enterprise
Service Highlights
Enterprise offers excellent customer service and a diverse fleet of vehicles. Their Madeira airport location provides convenient access for arriving travelers. Read more
Locations
- Funchal Airport
Fleet Options
- Enterprise Plus rewards
- Pick-up service
- Long-term rentals
Special Offers
- 10% off for Enterprise Plus members
- Free upgrade when available
Hertz
Service Highlights
Hertz provides reliable service with a good range of vehicles. Their Madeira locations offer convenient pickup options and their Gold Plus Rewards program provides additional benefits for members. Read more
Locations
- Funchal Airport
- Funchal City Center
Fleet Options
- Gold Plus Rewards
- Hertz Connect
- Express return
Special Offers
- 5% off for Gold members
- Free child seat with family bookings
Rent Car Madeira
Service Highlights
Rent Car Madeira is a local company with excellent knowledge of the island. They offer competitive pricing with no hidden fees and provide personalized service including free delivery to hotels. Read more
Locations
- Funchal Airport
- Funchal City Center
- Caniço
Fleet Options
- Local expertise
- All-inclusive pricing
- Free delivery to hotels
Special Offers
- 10% off for returning customers
- Free GPS
- No credit card fees
Autorentacar
Service Highlights
Autorentacar is a local Madeiran company offering excellent value with transparent pricing and no hidden fees. They provide personal service and vehicles well-suited to Madeira's terrain. Read more
Locations
- Funchal Airport
- Funchal City Center
Fleet Options
- Transparent pricing
- No deposit required
- Free cancellation
Special Offers
- 15% off for bookings over 7 days
- Free additional driver
Madeira Rent
Service Highlights
Madeira Rent is a local company offering competitive prices and excellent service. They accept debit cards and cash payments, and provide free delivery to hotels and apartments. Read more
Locations
- Funchal Airport
- Funchal City Center
- Machico
Fleet Options
- No credit card required
- Free delivery
- Local expertise
Special Offers
- 10% discount for online bookings
- Free child seat
Compare Local & International Car Rental Companies
| Company | Starting Price (€/day) | Fleet Highlights | Customer Reviews | Key Services |
|---|---|---|---|---|
M Madeira Rent Car | €€ | Fleet of 2,000+ cars, All-inclusive pricing | 210 reviews | No hidden fees, Efficient airport pick-up |
M Madpoint | €€ | Hybrid & premium vehicles, 7-seaters | 180 reviews | No credit card hold, Debit/cash accepted |
A Autorentacar | € | Manual & automatic, No credit card required | 155 reviews | €30/day for Fiat Panda, No deposit |
M Madeira Car Booking | € | Groups A-G, Automatics | 135 reviews | Free delivery in Funchal/Caniço, No hidden fees |
A Automatic Rental Cars | € | Hybrid & automatic, No deposit | 110 reviews | Discount codes on Instagram, No credit card hold |
S SIXT | €€ | Wide vehicle selection, 24/7 pickup | 324 reviews | 10% off weekly rentals, Free additional driver |
E Europcar | €€ | Flexible cancellation, Loyalty program | 287 reviews | 15% off for online bookings, Weekend specials |
A Avis | €€ | Avis Preferred program, Mobile app | 256 reviews | Up to 25% off for Avis Preferred members, SUV upgrades |
E Enterprise | €€ | Enterprise Plus rewards, Pick-up service | 198 reviews | 10% off for Enterprise Plus members, Free upgrade when available |
H Hertz | €€ | Gold Plus Rewards, Hertz Connect | 231 reviews | 5% off for Gold members, Free child seat with family bookings |
R Rent Car Madeira | € | Local expertise, All-inclusive pricing | 156 reviews | 10% off for returning customers, Free GPS |
A Autorentacar | € | Transparent pricing, No deposit required | 142 reviews | 15% off for bookings over 7 days, Free additional driver |
M Madeira Rent | € | No credit card required, Free delivery | 118 reviews | 10% discount for online bookings, Free child seat |
2025 Company Recommendations by Traveler Type
💰 Budget Travelers (€22-35/day)
Best Budget Companies 2025
1. Autorentacar (€30/day)
No credit card required • €30/day Fiat Panda • Local tips included
2. Madeira Car Booking (€25/day)
No deposit • Full insurance included • Free Funchal delivery
3. Automatic Rental Cars (€28/day)
Hybrids available • No credit card hold • Instagram discounts
Money-Saving Strategy
- ✅ Choose economy cars for best fuel efficiency
- ✅ Book 2+ weeks ahead for 40% savings
- ✅ Consider Ribeira Brava pickup vs airport
- ✅ Local companies often include GPS/insurance free
- ⚠️ Avoid: Airport fees, last-minute bookings, international chains
🔰 First-Time Visitors (€35-50/day)
Recommended for Peace of Mind
1. Sixt (€300 deposit only!)
International standard • Lowest deposit • English support • Modern fleet
2. Madpoint (5.0★ rating)
No credit card required • Excellent communication • Automatic vehicles
3. Madeira Rent Car
Large fleet • All-inclusive pricing • 24/7 support • Airport efficiency
First-Timer Success Tips
- 🚗 Choose automatic transmission for hill confidence
- 📍 Start with Funchal-based exploration
- 📖 Read our complete driving guide first
- 🛡️ Get full insurance for mountain driving
- 📱 Download offline maps before starting
👨👩👧👦 Families (€45-65/day)
Family-Friendly Companies
1. Madpoint (7-seaters available)
Dacia Jogger • Child seats included • No deposit stress
2. Europcar (Multiple locations)
Group F-G vehicles • Airport + city pickup • Family packages
3. Enterprise (Premium service)
Spacious SUVs • Pick-up service • Long-term rentals
Family Travel Strategy
- 🚙 SUVs for mountain confidence and space
- 🏖️ Focus on family-friendly destinations
- 🅿️ Consider accommodation parking availability
- 🎒 Book child seats and GPS in advance
- ⏰ Plan shorter driving days (2-3 hours max)
Quick Company Highlights
For Personalized Service
Madpoint and Autorentacar stand out for excellent customer reviews and diverse fleets—ideal for those seeking a local touch.
For Convenience and No Deposit
Madeira Car Booking and Automatic Rental Cars offer no-deposit options, making them suitable for budget-conscious travelers.
For Automatic Transmissions
Automatic Rental Cars specializes in automatic and hybrid vehicles, perfect for navigating Madeira's hilly roads, especially for those unfamiliar with manual cars.
For Airport Convenience
All listed companies offer airport services, but Madeira Rent Car and Madpoint are particularly noted for efficient airport pick-ups.
For Families or Groups
Look for companies offering 7-seater options, such as Madpoint (Dacia Jogger, Renault Scenic) or Madeira Car Booking (Group F or G).
Local vs. International Companies
Understanding the differences between local Madeiran rental companies and international chains can help you make the best choice for your needs.
Local Madeiran Companies
- +
Often More Affordable
Local companies typically offer lower base rates and fewer hidden fees than international chains.
- +
Flexible Payment Options
Many local companies accept debit cards or cash payments, not just credit cards.
- +
Personalized Service
Local companies often provide more personalized attention and local knowledge.
- +
Additional Services
Many offer free hotel delivery, airport pickup, and more flexible pickup/dropoff times.
- -
Potentially Older Fleet
Some local companies may have slightly older vehicles than international chains.
International Chains
- +
Newer Vehicle Fleet
International companies typically offer newer vehicles with the latest features.
- +
Standardized Service
Consistent service standards and procedures across all locations.
- +
Loyalty Programs
Rewards programs that offer benefits for frequent renters.
- +
Digital Services
Mobile apps, online check-in, and digital rental agreements for convenience.
- -
Higher Costs
Generally more expensive with additional fees for extras like GPS or additional drivers.
Frequently Asked Questions
Do I need a credit card to rent a car in Madeira?
Most international companies require a credit card for the security deposit. However, several local Madeiran companies accept debit cards or cash deposits. If you don't have a credit card, look for local companies like Madeira Rent or Autorentacar that offer more flexible payment options.
What documents do I need to rent a car in Madeira?
You'll need a valid driver's license (held for at least 1 year), passport or ID card, and typically a credit card in the main driver's name. International visitors from non-EU countries may need an International Driving Permit alongside their national license.
Is it better to book a car rental in advance for Madeira?
Yes, booking in advance is highly recommended, especially during peak tourist seasons (summer and Christmas/New Year). Advance booking typically saves 30-40% on rental costs and ensures vehicle availability, particularly for automatic transmission cars which are limited on the island.
Ready to Book Your 2025 Madeira Car Rental?
Now that you know which companies match your needs, follow our user journey to get the best deals and perfect vehicle for your Madeira adventure.
Smart travelers save 40% by booking the right company 2+ weeks in advance. Don't pay tourist prices!